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Forrester B2B Summit North America

Come hangout in our mid-century modern living room at Forrester B2B Summit 2024 from May 5-8!

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What your business is missing without content syndication.

Waterfall gives you short-term wins and long-term investments in your buyers - whether they are active buyers, active learners, or...
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Waterfall content syndication’s impact on B2B sales.

Waterfall is a turnkey solution that first understands your audience through extensive research, then engages them with tailor-made content and...
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The secret to revolutionizing B2B lead gen: a proprietary database.

Leveraging a demand gen partner’s proprietary database enables you to specifically and uniquely target companies, prospects, and groups. 
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The 2024 State of Demand Gen Dashboard

We've developed a dashboard to evaluate and explore the responses to our latest survey to B2B professionals across the world.
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Is it time to rethink ROI?

That was a scary title. Don’t panic. Breathe. Relax.   Ready, now? Let’s unbox the tricky topic that every marketer has...
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How to leverage vendor value to boost marketing ROI.

In the love match of B2B marketing, every move counts. The stakes are high and strategic decision-making is crucial –...
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The buyer journey makeover starts with a data-driven marketing strategy.

Remember your earliest days of marketing? Navigating the B2B buyer journey probably felt like a labyrinth. You'd take a turn,...
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Why connecting brand to demand is the future of B2B marketing.

In the kaleidoscope of digital transformation, brand and demand in B2B marketing have twisted themselves a vibrant new pattern.
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Dimensions of Demand Gen: 2024 B2B Marketing Report

Digitalzone surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of...
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Utilize the science of certainty to build a high-quality lead pipeline.

A new concept, the science of certainty, is emerging as a data-driven principle all about integrating predictability and precision into...
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2024 demand gen marketing trends worth testing.

2024 is a groundbreaking year for marketing, and staying still is not just not an option. So take a look...
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Buyers beyond BANT: Digging into data for better conversions

Born in the hallowed blue halls of IBM, the BANT framework is a solid lead qualifying approach – uncomplicated to...
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How to use brand marketing optimization metrics for better demand gen campaigns.

There's a rising star in the B2B marketing arena, transforming the way businesses interact with their customers. It’s a strategy...
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3 metrics to develop the perfect lead pacing for your organization in 2024.

In 2024, lead pacing success means harmonizing the distribution of leads with the capabilities of your team. Learn which metrics...
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Demand gen in the age of analytics.

Demand generation is lagging as companies the world over feverishly shoehorn data analysis tools into their channel operations like an...
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Unmasking the modern demand gen buyer.

As the year comes to a close and a new year of marketing goals, trends, and tools emerges, it’s wise...
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Guesswork is not a strategy: four assumptions standing in the way of your B2B lead generation.

In this article we’ll dismantle four common assumptions that could be holding back your business from effectively generating high-quality leads.
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Double touch lead gen dominates the highway. What happens if you go off-roading?

While double touch relies on a more selective approach, Waterfall maximizes brand awareness and credibility by reaching a broader audience.
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Need another hand? Establishing personalized lead gen beyond single touch.

The age-old question: is more always better? The age-old answer: depends on what you’re looking to get. Money? Yup. Leads?...
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To infinity and B2Beyond: the disruptive potential of AI is transforming B2B.

There's a new player in the B2B marketing landscape, and it's so powerful it seems like something from another world.
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Unleashing the power of data: why B2B marketers can’t ignore data-driven strategies.

Data-driven strategies have become the gold standard for B2B marketing, and for good reason. Its effectiveness in reshaping the targeted...
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Everything you need to know about successful demand gen… that fits in a blog.

Today's most successful B2B marketers have cracked the code for generating ROI with demand generation techniques. In this article, we're...
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The journey game-changer: the supercharging powers of customer insights in B2B marketing.

In this landscape, B2B buyers demand personalized and relevant interactions with brands. And those interactions can really only happen with...
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Transparent Pricing: the B2B business booster hiding in plain sight.

It’s time to embrace demand gen cost clarity. If your business has yet to embrace the principle of transparent pricing,...
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From one to many: the art of hyper-personalization in B2B marketing.

In the fast-paced realm of B2B marketing, achieving enhanced personalization stands as the ultimate goal. It's the fine line between...
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Why lead gen and demand gen are crucial to your B2B marketing success.

Picture this: lead generation is like being a detective on a case. It's about finding to right clues that point...
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How to craft killer nurture campaigns.

The gospel of Advance Nurture Campaigns reigns supreme in the realm of B2B marketing. These campaigns? They're your secret sauce...
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Effective lead gen – how to break through during economic uncertainty.

Navigating economic uncertainty requires a standout lead generation message. As procurement processes tighten and decision-makers become reluctant to sales outreach,...
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Meeting the expectations of the millennial B2B buyer.

Born into a digital world, Millennials don't expect anything less than super-smooth online experiences. It's not just about your content...
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How to effectively harness data and drive B2B demand generation success.

Data. The lifeblood of modern B2B demand generation. We feel its potential, its power to transform our strategies and drive...
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Infographic – Probing the Depths of ABM Strategy

Are you looking to add a little extra oomph to your ABM strategy? Download our ebook to learn how to...
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6 easy ways to create effective nurture campaigns.

In the ever-evolving world of digital marketing, lead nurture is a crucial strategy for transforming potential customers into loyal brand...
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Digitalzone secures prestigious spot on the Inc. 5000 list for 2023.

NEW YORK – August 15, 2023 – Digitalzone, the forefront leader in B2B demand generation solutions, is proud to announce...
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Adapting your nurture program for the new modern millennial buyer.

With advanced nurture programs that emphasize thoughtful segmentation and value, you can establish solid connections with your customers and more...
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3 reasons why intent data may not be working for you.

Intent data is a valuable tool that’s not just for capturing demand in the later stages of the buyer's journey....
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Breaking down silos for better demand gen experiences.

In demand gen, silos can really hinder campaign performance. Insights necessary to make the best decisions for your campaign usually...
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Beyond Ordinary: A Modern Perspective on B2B Demand Generation

The B2B market has evolved over the past few years. In our latest ebook, we outline how to create brand...
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What’s a demand gen partner network? And why should you care?

If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve...
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Digitalzone expands demand generation solution footprint in US and EMEA with new leadership.

Digitalzone, a leading B2B demand generation solutions provider, announced the expansion of its presence in key markets with the appointment...
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Staying ahead in a down market with winning B2B marketing tactics.

An economic downturn will have an impact on your marketing and how you respond will determine the survival of your...
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From data to insight: The power of AI in B2B marketing.

In today’s digital era, use of AI in marketing is enhancing the overall consumer experience. How can you leverage AI...
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Mastering B2B lead generation: innovative and cost-effective tactics for modern businesses.

Generating sales-qualified leads is the backbone of the B2B industry, ensuring a steady pipeline of new customers for incremental growth....
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7 brilliant branding concepts to implement in your marketing.

Did you know that the term “brand” has a history spanning over six centuries? Originally, the word “brand” signified “a...
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14 best content syndication platforms.

In today’s digital landscape, content syndication networks with high-quality material have attracted substantial, loyal followings and gained increased domain authority....
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The power of collaborative decision making.

In today’s complex business scenarios, it is crucial to approach decision-making thoughtfully to achieve positive results. Mastering this skill is...
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Transforming Marketo’s Lead Gen Strategy

Digitalzone's personalized campaigns produced 24,000+ leads for Marketo, cutting costs and boosting growth.
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Maximizing Reach and ROI for Loom

Digitalzone's partnership helped Loom generate high-quality leads, improve ROI, and boost email engagement through targeted content syndication.
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TATA Communications Adapts Growth through Crisis

Digitalzone's data-driven strategies fueled TATA Communications growth by generating quality leads during the global pandemic.
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11 Most Effective Lead Gen Strategies for 2023

In this whitepaper, we will delve into the core principles of lead generation, establishing a strong foundation for comprehending and...
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BMC Achieves 17x ROI and $2M in Revenue

With a high conversion to opportunity percentage, BMC was able to increase revenue and drive exponential growth with Digitalzone’s strategic...
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