Building a global test-and-learn.
FIS, one of the world’s largest fintech organizations, needed a demand generation model built for complexity. The challenge wasn’t simply reaching more people. It was creating relevance across a highly segmented portfolio, while running multiple campaigns at once across EMEA and North America.
Together, FIS and Digitalzone built a flexible test-and-learn demand engine designed to move faster, uncover what works, and scale successful tactics across a highly segmented portfolio.
But don’t just take our word for it.
The numbers don’t lie.
leads delivered across 10 product campaigns in a single quarter
higher email click rates across all campaigns
peak open rate achieved
Test, learn, and build relevance.
FIS and Digitalzone built the program around a test-and-learn approach, where every tactic had to prove its value.
The partnership began with content syndication and expanded into single-touch and double-touch campaigns, display advertising, and Programmatic Nurture™. Each new approach created another opportunity to learn what worked for different audiences. When a tactic delivered, it scaled. When it didn’t, it changed or was retired.
That constant cycle of testing and refinement helped FIS build more relevant campaign experiences across a complex mix of products and buyers, rather than relying on the same approach everywhere.
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