TATA Communications Adapts Growth through Crisis

Digitalzone's data-driven strategies fueled TATA Communications growth by generating quality leads during the global pandemic.

TATA Case Study - Logo

Marketing hurdles in the pandemic.

TATA Communications faced the challenge of effectively reaching its target audience, driving sales, and generating high-quality leads amid the pandemic.

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Revamping audience targeting.

Digitalzone employed data-driven solutions to overcome TATA Communications' marketing challenges during the pandemic. By focusing on accurate targeting, delivering high-quality leads, and leveraging in-depth market analysis, Digitalzone enhanced customer engagement and accelerated TATA's sales pipeline growth.

Their customized marketing strategies across key geographical regions generated high-quality leads and utilized demand generation expertise to align marketing and sales efforts, resulting in a more robust market presence amidst a rapidly changing global landscape.


Performance highlights.

Effective Campaign Performance
With 17 campaigns executed, the email marketing efforts resulted in a 19.34% open rate, 9.45% click rate, and a low 1.02% unsubscribe rate.

Robust Lead Generation
Digitalzone's partnership with TATA Communications generated 432 high-quality leads, fueling significant growth.

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Navigating uncertainty, achieving growth.

Through adaptable marketing strategies and data-driven solutions, Digitalzone has empowered TATA Communications to thrive despite pandemic challenges. As the company moves forward, our partnership continues to support their ongoing expansion and success.

Lead gen diamond

We know how to get targeting right.

We deliver high-quality leads that are thoroughly vetted for accuracy, ensuring that your message reaches the right audience at the right time.

Hit us up.

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