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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
What Aerie’s anti-AI campaign reveals about where marketing is headed
In a world of increasing inability to discern what’s real and what’s not, sometimes the most powerful thing we can be as marketers is more human. That’s exactly what Aerie is leaning…
LinkedIn surpasses YouTube as the top B2B video platform, according to Wistia data
Wistia released its 2026 State of Video Report, drawing on a survey of nearly 1,000 marketing professionals and analysis of more than 13 million hosted videos. The headline finding…
70% of CMOs say AI is their top priority in 2026, but most lack the budget to deliver on it
Seventy percent of CMOs say becoming a leader in AI is a key goal for 2026. Only 30% believe their organization have the budget or infrastructure to…
Why does every B2B brand video feel the same?
You’re probably feeling it too, so many B2B brand videos are feeling super interchangeable right now. It’s not that teams don’t have stories to tell. It’s not a budget issue and it’s not even…
5 AI tools that are changing the game for B2B teams
Here’s the reality: B2B isn’t what it once was. Back in the day, you could get by with cold calls, static brochures, and an occasional…