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Real conversations, opinions, and debates pulled directly from the marketing community.
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Collective Perspectives
We’re building a new Dell to put the old Dell out of business. The model is the cheap part.
Several years ago Michael Dell set the company a target that reads, on first pass, like a provocation.  “I stood up and told the company that 5 years from now we will have a new competitor and that new competitor is going to be in every business that we are in and they’re going to…
Bangers
What Expedia gets right about creator-led marketing
B2B marketers are hearing a lot about “meeting the audience where they are” and leaning into the possibility of creator-led marketing tactics. Creator led-marketing, traditionally a B2C staple,…
Why brand advocates should be a part of your B2B marketing strategy
In the whirlwind of B2B marketing, where products and vendors are in constant flux, brand reputation is more critical than ever. It’s not just about…
We’re building a new Dell to put the old Dell out of business. The model is the cheap part.
Several years ago Michael Dell set the company a target that reads, on first pass, like a provocation.  “I stood up and told the company…
Cold email still works in 2026 and the B2B community broke down exactly why
Every few weeks, someone declares cold email officially dead. Every few weeks, a founder somewhere books a meeting through cold email and wonders what everyone is talking…
Utilize the science of certainty to build a high-quality lead pipeline.
If you’re sick of feeling like B2B marketing is throwing everything at the wall to see what sticks – pay attention. A new concept, the…