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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
The power of true sales and marketing alignment
By Valerie Leary, Head of Marketing, Giftogram When people ask me what I do, I usually say I sit at the intersection of all things…
Beyond the MQL: why human connection still wins in B2B
By Cinda Amyx, Cloud ERP & CFO Software Partner Marketing Lead, SAP Most marketers agree that buyers want to feel known and cared for, yet…
How to leverage vendor value to boost marketing ROI.
In the love match of B2B marketing, every move counts. The stakes are high and strategic decision-making is crucial – but marketers often overlook a…
10 emerging B2B marketing trends we’re predicting for 2026.
The ground beneath B2B marketing keeps shifting. New technologies are pushing us into uncharted territory, while buyers themselves are evolving faster than most teams can…
Always-on marketing: here is why its effective on B2B buyers
Imagine if the solution to any problem you faced in life was right in front of you. Sounds amazing, right? Now, what if the same…