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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
The power of true sales and marketing alignment
By Valerie Leary, Head of Marketing, Giftogram When people ask me what I do, I usually say I sit at the intersection of all things…
Why brand advocates should be a part of your B2B marketing strategy
In the whirlwind of B2B marketing, where products and vendors are in constant flux, brand reputation is more critical than ever. It’s not just about…
“Bet on Kendall” shows a smarter starting point for marketing
One of the biggest challenges in B2B marketing right now is relevance. With the rise of AI, teams are creating more content than ever, but…
Cold email still works in 2026 and the B2B community broke down exactly why
Every few weeks, someone declares cold email officially dead. Every few weeks, a founder somewhere books a meeting through cold email and wonders what everyone is talking…
Utilize the science of certainty to build a high-quality lead pipeline.
If you’re sick of feeling like B2B marketing is throwing everything at the wall to see what sticks – pay attention. A new concept, the…