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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed…
5 ways to make your B2B content feel less… B2B
Let’s be honest: most B2B content feels like it was written by a policy document generator. It’s stiff, overly technical, and tries so hard to…
AI Video Cut launches three new features to help marketing teams do more with the video they already have
A new product update from AI Video Cut takes aim at one of the most persistent pain points in B2B content: the gap between long-form video assets…
“Bet on Kendall” shows a smarter starting point for marketing
One of the biggest challenges in B2B marketing right now is relevance. With the rise of AI, teams are creating more content than ever, but…
Is there an ideal AI-to-human ratio for content or are marketers debating the wrong variable entirely?
AI adoption among content marketers has grown from 65% to 95% in just two years, according to Orbit Media data, which means almost everyone is using AI in…