A community-driven space for B2B marketers to bring their ideas, their opinions, and everything in between.
Breaking News
Campaigns & Culture
Hot Right Now
The biggest marketing stories, campaigns, and trends everyone’s talking about right now.
From the Feed
Real conversations, opinions, and debates pulled directly from the marketing community.
Lessons Learned
A closer look at campaigns and strategies to unpack what worked, what didn’t, and why.
Collective Perspectives
Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
70% of CMOs say AI is their top priority in 2026, but most lack the budget to deliver on it
Seventy percent of CMOs say becoming a leader in AI is a key goal for 2026. Only 30% believe their organization have the budget or infrastructure to…
Cold email still works in 2026 and the B2B community broke down exactly why
Every few weeks, someone declares cold email officially dead. Every few weeks, a founder somewhere books a meeting through cold email and wonders what everyone is talking…
Unlocking sustainable ROI in B2B marketing: key insights from industry leaders
Curious about how to achieve sustainable ROI in B2B marketing? We are too! That’s why we gathered some of the brightest minds in the industry…
“Bet on Kendall” shows a smarter starting point for marketing
One of the biggest challenges in B2B marketing right now is relevance. With the rise of AI, teams are creating more content than ever, but…
Adobe and OpenAI team up to bring conversational AI to performance marketing
Adobe has announced an integration between Adobe GenStudio and ChatGPT, giving marketers a way to create, manage, and activate ad campaigns through AI workflows. The move is…