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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads. These leads are then handed off to sales… and nothing happens. Sound familiar? You’re not alone. According to research from our Reframing Demand Gen report, the most common breakdowns in the sales and marketing funnel…
Bangers
Always-on marketing: here is why its effective on B2B buyers
Imagine if the solution to any problem you faced in life was right in front of you. Sounds amazing, right? Now, what if the same…
LinkedIn surpasses YouTube as the top B2B video platform, according to Wistia data
Wistia released its 2026 State of Video Report, drawing on a survey of nearly 1,000 marketing professionals and analysis of more than 13 million hosted videos. The headline finding…
What B2B marketers need to know about OpenAI’s new ChatGPT ads manager
ChatGPT advertising just got a lot more accessible. OpenAI has launched a beta self-serve Ads Manager with CPC bidding and conversion tracking, moving the platform from experimental pilot to something…
5 AI tools that are changing the game for B2B teams
Here’s the reality: B2B isn’t what it once was. Back in the day, you could get by with cold calls, static brochures, and an occasional…
The Ordinary priced a banana at $385 to prove a point about marketing language.
A banana priced at $385. A roll of toilet paper for $136. The Ordinary’s latest campaign is equal parts absurd and brilliant, and the lesson for B2B marketers is uncomfortably…