Data & Discovery:
Digitalzone Research Briefings
Unlock what’s next in B2B Marketing. Exclusive (and free) in-person or virtual sessions delivering proprietary research to empower your marketing strategy.
Real talk. Fresh data.
As B2B marketers, we’re juggling new trends, evolving tech, and endless pressure to deliver results. What you need isn't more noise – it's clarity, confidence, and insights you can actually use.
In our Data & Discovery sessions we're cutting through the buzzwords to bring you the unfiltered findings from our latest original research. In these exclusive, intimate sessions we share what we've discovered, what it means for you, and how you can apply it today.
We're marketers, just like you. We get the pressure. And we genuinely believe that sharing knowledge strengthens our own.
What you’ll discover.
These hour-long sessions are jam packed with meaningful insights meant to empower your team.
Fresh, exclusive data: dive into our latest proprietary research. This isn't opinion-based insights; our findings are rooted in global market research of 1,500+ buyers and marketers.
Straight-up strategies: we'll break down complex findings into clear, practical steps you can implement. No fluff, just smart moves.
Direct access: chat directly with our research gurus. Ask the tough questions and dig into the details.
Built for your audience: every session can be tailored to your specific industry or ICP, so the insights you walk away with speak directly to your buyers, not just B2B in general.
Bring the whole gang.
If you're a B2B marketer who feels the constant push to innovate, optimize, and simply do better, this session is for you.
We're talking to:
Let us plug into existing meetings like QBRs, planning sessions, or educational tracks—or simply find a time that works best for you and your team, and we’ll be there!
What you'll learn.
We have an array of the most relevant topics in B2B—choose the one that fits your needs or mix and match. Either way, we’ll bring the insights.
Dimensions of demand gen, Vol. II.
The B2B marketing playbook is overdue for a reset. Are you still chasing conversions at all costs while the 95% of buyers who aren't ready yet quietly move on?
What you'll learn: Unpack why the conversion-first mindset is holding teams back, how to move beyond account-level ABM to reach the real people behind the logo, and what it actually takes to build sales-marketing alignment so "qualified" stops being a guess and starts driving revenue.
The state of AI in B2B marketing.
AI adoption is nearly universal, but most B2B marketers are still just scratching the surface. Are you using AI to move faster, or to actually market smarter?
What you'll learn: Find out why high adoption doesn't equal high impact, why messy data is quietly sabotaging your AI results, and how the most effective teams are using AI to amplify—not replace—the human judgment that makes marketing actually work.
B2B buying in a new era.
Your buyers aren't following the journey you think they are. They're scrolling the same channels at 9pm that they use at 9am, asking AI to vet your company before a human ever does, and every person in the buying committee thinks they're the one driving the decision.
What you'll learn: Discover why the line between personal and professional content has all but disappeared, how AI has become a silent but powerful member of the buying committee, why long-form content outperforms snackable formats more than you'd expect, and what it really takes to reach each role in the buying committee before someone else does.
Mind the (generational) gap.
Gen Z trusts AI recommendations. Boomers want clear ROI and proven results. Millennials need defensible decisions. Gen X wants you to understand their business. Your buying committee isn't one audience, it's four, each shaped by a completely different world.
What you'll learn: Get a detailed breakdown of how each generation approaches B2B buying, where they trust AI (and where they don't), which content formats and substances actually earn their attention, what surprisingly unites them all, and how the power shift from Boomers to Millennials in the C-suite should be changing your marketing strategy right now.
The B2B marketer’s playbook.
B2B marketing is constantly shifting—new tech, changing budgets, and a massive focus on intent data. How are leading teams staying ahead?
What you'll learn: Explore how top marketers are adapting, from leveraging AI for personalization to implementing account-based strategies that deliver serious ROI. We'll show you where the smartest teams are investing their time.
Reframing demand gen.
What happens when you zoom out and look at both sides of the B2B table? This hybrid session explores how marketers and buyers are interacting in this year, and where the biggest disconnects (and opportunities) lie.
What you’ll learn: Get a pulse on both audiences, with side-by-side insights that help you craft more cohesive campaigns, improve internal alignment, and drive better business outcomes.
The AI buyer files.
AI is no longer just a trend—it's a core driver of digital transformation across industries. But beyond the technology itself, a more urgent question emerges who the AI buyer really is, and what they actually want.
What you’ll learn: Insights on everything you need to know to get in front of the illusive AI buyer, what conversations you need to be a part of to even be in the game, and how to make a lasting impact.
Meet your guide.
Eboni Ryan is our SVP of Marketing at Digitalzone, bringing years of hands-on experience across the B2B and marketing landscape. She always has her finger on what’s happening in the market and a practical approach to helping teams navigate it.
Outside of work, Eboni’s a proud boy mom, avid reader, and dessert connoisseur—always balancing sharp strategy with a little sweetness.
Hitting the road
We are hitting the road in 2026, bringing Data & Discovery sessions directly to B2B marketers in cities across the US and UK. When we’re in your city, it's a chance for a live, intimate session with fresh proprietary data, direct Q&A, and real talk about what's happening in the market.
Prefer to connect from your desk? Virtual sessions are available year-round. Same insights, same thorough conversations, zero travel required.
FAQ
Just fill out the form below, and someone on our team will contact you to set up a date!
Have questions in the meantime? Contact us at marketing@digitalzone.com.
Let’s set a date.
Ready to schedule a session? Drop us a line and we’ll set up a time that works best for your team.