Industry Moves

New Gartner data show that marketers are spending more on acquisition and less on loyalty than ever before

Juliet Gallagher | June 12, 2026
Marketing budgets are increasingly tilting toward customer acquisition and away from retention and AI optimization is accelerating the trend. New data from Gartner’s...
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The $2.2 billion acquisition that could change how AI agents are built for marketers

Juliet Gallagher | June 5, 2026
Publicis Groupe has announced it will acquire LiveRamp, one of the most widely connected data collaboration platforms in advertising, in an all-cash...
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Amazon and LinkedIn just made it easier to reach B2B buyers on CTV

Juliet Gallagher | May 15, 2026
Amazon Ads and LinkedIn have announced a new collaboration that lets advertisers use LinkedIn’s first-party audience data inside Amazon’s demand-side platform to...
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70% of CMOs say AI is their top priority in 2026, but most lack the budget to deliver on it

Juliet Gallagher | May 15, 2026
Seventy percent of CMOs say becoming a leader in AI is a key goal for 2026. Only 30% believe their...
Read More about 70% of CMOs say AI is their top priority in 2026, but most lack the budget to deliver on it

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The $2.2 billion acquisition that could change how AI agents are built for marketers