AI & Automation

Is there an ideal AI-to-human ratio for content or are marketers debating the wrong variable entirely?

Juliet Gallagher | June 25, 2026
AI adoption among content marketers has grown from 65% to 95% in just two years, according to Orbit Media data, which...
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New research confirms AI disclosure labels have no negative impact on creative performance

Juliet Gallagher | June 19, 2026
As AI-generated advertising becomes standard practice, a new regulatory reality is taking shape alongside it. New York’s AI Transparency in...
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AI Video Cut launches three new features to help marketing teams do more with the video they already have

Juliet Gallagher | June 5, 2026
A new product update from AI Video Cut takes aim at one of the most persistent pain points in B2B content: the...
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Adobe and OpenAI team up to bring conversational AI to performance marketing

Juliet Gallagher | May 15, 2026
Adobe has announced an integration between Adobe GenStudio and ChatGPT, giving marketers a way to create, manage, and activate ad campaigns through...
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Meta opens its AI business assistant to all advertisers globally

Juliet Gallagher | May 15, 2026
Meta has opened its AI business assistant to all advertisers and agencies worldwide, making the tool available across the Meta...
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Recent Posts

Is there an ideal AI-to-human ratio for content or are marketers debating the wrong variable entirely?

Is there an ideal AI-to-human ratio for content or are marketers debating the wrong variable entirely?

New research confirms AI disclosure labels have no negative impact on creative performance

The marketing philosophy behind McDonald’s new strategic plan has a B2B lesson inside it

New Gartner data show that marketers are spending more on acquisition and less on loyalty than ever before