Learning at the speed of B2B buyers. Dimensions of Demand Gen 2026: Marketer Report 

B2B marketing is changing. You feel it, we feel it, everyone feels it. But what exactly is shifting? We asked 1,500 B2B marketers around the globe. Here’s what we found...

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Buyers are changing at the speed of light…
And marketers need to as well.

This report breaks down the latest marketer behavior, covering topics like: 

  • More is being demanded of marketers, but they’re working with less
  • The funnel changed. Marketing strategy hasn’t... so where’s the disconnect?
  • Your buyers are showing you what they want (you just have to listen)
  • AI will amplify everything... including bad marketing 

And more.

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A peek inside
of the report.

%
of marketers report active data challenges.
%
of marketers describe the buying journey as non-linear.
%
of marketers use CRM opportunity data to target buyers.

Want to explore the data?
 Check out our interactive dashboard.

dashboard-screenshots

The survey data, filtered to your ICP. See what insights about your audience are waiting for you. 

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Data & Discovery Digitalzone Research Briefings

Want us to bring these insights (plus more tailored ones) to you and your team? Let's schedule a Data & Discovery session!

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