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FIFA taped over the logos. The logos won anyway.

Agnes Marggs | July 8, 2026
Outside Levi’s Stadium in Santa Clara, a white tarp now covers one of the most recognizable logos in American retail....
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The marketing philosophy behind McDonald’s new strategic plan has a B2B lesson inside it

Juliet Gallagher | June 12, 2026
McDonald’s just unveiled a new strategic plan called McDonald’s NEXT, built around four pillars: menu innovation, restaurant reimagination, hospitality, and marketing...
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The Ordinary priced a banana at $385 to prove a point about marketing language.

Juliet Gallagher | June 5, 2026
A banana priced at $385. A roll of toilet paper for $136. The Ordinary’s latest campaign is equal parts absurd and brilliant, and the lesson...
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What Expedia gets right about creator-led marketing

Juliet Gallagher | May 15, 2026
B2B marketers are hearing a lot about “meeting the audience where they are” and leaning into the possibility of creator-led...
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What Aerie’s anti-AI campaign reveals about where marketing is headed

Juliet Gallagher | May 15, 2026
In a world of increasing inability to discern what’s real and what’s not, sometimes the most powerful thing we can be as marketers is...
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“Bet on Kendall” shows a smarter starting point for marketing

Juliet Gallagher | May 15, 2026
One of the biggest challenges in B2B marketing right now is relevance. With the rise of AI, teams are creating...
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