Buyer intelligence that turned engagement into pipeline.
HiView Solutions, a premier Google Cloud partner, partnered with Digitalzone to solve a problem most demand gen programs can't answer: not how to reach buyers, but which buyers are actually ready. Faced with strong engagement but weak sales context, HiView needed a way to surface intent before discovery calls, not after.
Together, HiView and Digitalzone built a multi-touch demand program that replaced cold outreach with qualified conversations and turned audience engagement into a predictable pipeline engine.
The numbers don’t lie.
higher meeting conversion
increase in closed-won performance
during active campaign period
The gap between engagement and real buyer insight.
HiView had no trouble reaching Google Workspace administrators. With millions across the country, volume was never the issue. The challenge was knowing which ones needed specialized services like data migration, security assessments, or Gemini Enterprise support, and which ones were actually ready to move.
Their traditional demand gen was falling short. Engagement looked strong, but intent was unclear. Leads were being passed to sales, but reps lacked context. Content was being consumed, but conversations weren't progressing. HiView needed more than leads. They needed visibility into who their best buyers were before the first call.
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