Transforming Marketo’s Lead Gen Strategy
Digitalzone's personalized campaigns produced 24,000+ leads for Marketo, cutting costs and boosting growth.
![Marketo Case Study - Logo Marketo Case Study - Logo](https://digitalzone.com/wp-content/uploads/2023/04/Marketo-Case-Study-Logo-1.png)
The challenge of personalization at scale.
Like many enterprise organizations, Marketo was struggling to generate leads at scale while optimizing in a dynamic digital landscape.
![Marketo Story Man unboxing recording, screen with UI](https://digitalzone.com/wp-content/uploads/2023/04/Marketo-Story.png)
Revamping Marketo’s lead gen strategy.
Digitalzone implemented a content syndication strategy to overcome the challenge of inaccurate leads, improving Marketo's lead generation process. By focusing on building brand awareness, delivering high-quality, vetted leads, and promoting valuable marketing assets, Digitalzone significantly reduced acquisition costs, increased customer engagement, and accelerated Marketo's sales pipeline growth.
Their targeted campaigns across multiple industries generated high-quality leads and leveraged demand generation expertise to align marketing and sales efforts, resulting in cost savings and a stronger brand presence in the dynamic digital landscape.
Performance highlights.
Qualified Lead Funnel
Digitalzone generated over 24,000 high-quality leads that propelled extensive growth.
Growing Together
Thanks to a successful partnership in 2021, Digitalzone has collaborated with Marketo to launch over 10 campaigns and drive extensive growth over the past two years.
![Marketo Results Woman in front of apps, Shoes in ui](https://digitalzone.com/wp-content/uploads/2023/04/Marketo-Results.png)
Growth through syndication.
Digitalzone's targeted content syndication and personalized experiences helped fuel Marketo's growth, delivering high-quality leads and reducing acquisition costs. As Marketo continues to expand, our partnership contributes to their continued success.
![lead gen Lead gen diamond](https://digitalzone.com/wp-content/uploads/bb-plugin/cache/lead-gen-2-square.png)
We know how to get targeting right.
We deliver high-quality leads that are thoroughly vetted for accuracy, ensuring that your message reaches the right audience at the right time.
Hit us up.
Curious to learn more or have a question?
Reach out and we’ll be in touch.