Digitalzone presents

The B2B Collective Austin

October 7, 2026
9:30 am – 2:00 pm
Austin, TX

Join us at The B2B Collective, where we’ll spark game-changing conversations, challenge outdated narratives, and set the new standard in B2B marketing and demand generation.

What is The B2B Collective?

Senior B2B marketers, from in-house teams to agencies and everything in between. Invited one at a time. No booths, no pitches, no sponsor stage — just the people actually running the programs, in a room small enough that you will meet most of them.

~60

marketers in the room, which is the size that makes a real conversation possible

5 hours

start to hard stop, with a long unscheduled lunch built in on purpose

2nd year

in Austin — a third of last year's room is already coming back

You'll be in good company.

Here are some of the brands who have been in the room.

Event Speakers

Practitioners, one client telling their own story, and one outside voice with no
stake in the outcome. Nobody is here to predict the future at you.

Jayson Yuan

Managing Director,
Five Arrows Long Term (FALT)

jayson logo

Ryan Shonts

Senior Manager, Global Partner Marketing

Ryan logo

Eboni Ryan

SVP of Marketing

Eboni logo

Rishikkes Pawar

CEO

Rishi logo

Steve Gilbert

Chief Marketing Officer

steve logo

Scott Whisenhunt

VP Global Marketing and Communications

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Christopher Burns

Director, Financial Services Brand & Marketing Leader

Burns logo

Event Agenda


Breakfast bar, coffee, retail table and pins station.		9:00 am
Unlearning B2B: Notes on a New Era	Rishikkes Pawar	9:30 am
The Signal in the Noise: What 3,000 Buyers and Marketers Told Us in 2026	Eboni Ryan	9:40 am
No Straight Lines: Reading Demand When the Funnel Is Dead	Christopher Burns Scott Whisenhunt Steve Gilbert	10:20 am
Connection Break		11:00 am
The Three-Year Overnight Success: How Wiz Built a Partner Marketing Engine	Ryan Shonts Eboni Ryan	11:15 am
Conviction Outruns Evidence: Marketing When Belief Moves Faster Than Reality	Jayson Yuan	11:45 am
No Mics, Just Marketers: Debriefing the Day		12:25 pm
Lunch + Happy Hour		12:45 pm

See the vibes.

JOIN US AT

Soho House, Austin

1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704
Located inside the Music Lane development on South Congress Avenue, Soho House Austin blends creative energy with laid-back luxury—making it the perfect space for focused, high-impact conversations and a little fun, too.

Check out the space

Come join us.

Space is limited to just 50 B2B marketers. Don’t miss your chance to be part of the conversation that’s shaping the future of our industry.

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FAQ

Is this event really free?

It really is! Just show up ready to learn, connect, and enjoy the day.

What should I expect?

Expect insights from industry experts, fresh findings from our global research, and plenty of opportunities to connect with fellow marketers. We’ll wrap things up with lunch and drinks.

What time should I arrive?

Doors open at 9:00 AM. We recommend arriving shortly after so you have time to grab coffee and breakfast bites before sessions begin promptly at 9:30 AM.

Is there parking?

Yes. Guests can park in the Music Lane Parking Garage, and Soho House offers discounted parking validation. Stop by the Soho House front desk to have your ticket validated.

What’s the dress code?

Smart casual. Come comfortable, confident, and ready for the day.

What should I bring?

Bring whatever helps you stay engaged and capture ideas, whether that’s a laptop, notebook, or favorite pen.

Learn.

Be Inspired.

Connect.