Digitalzone presents

The B2B Collective Austin

October 7, 2026
9:30 am – 2:00 pm
Austin, TX

Join us at The B2B Collective, where we’ll spark game-changing conversations, challenge outdated narratives, and set the new standard in B2B marketing and demand generation.

What is The B2B Collective?

B2B marketing is evolving fast—and your role is evolving with it. AI is rewriting playbooks. Millennials are now the buyer majority. And marketing is no longer a cost center, but a revenue driver.

The B2B Collective is an intimate, invite-only event that brings together top B2B marketers for honest, unfiltered conversations about what’s actually working—and what’s next.

No booths. No pitches. Just real talk with real people shaping the future of B2B.

You'll be in good company.

Here are some of the brands who have been in the room.

Event Speakers

No fluff, just real talk with fellow marketers navigating the same challenges you are facing.

Steve Gilbert

Chief Marketing Officer

Spectrio

Scott Whisenhunt

VP Global Marketing and Communications

Fluence

Rishikkes Pawar

CEO

Digitalzone

Eboni Ryan

SVP of Marketing

Digitalzone

Ryan Shonts

Senior Manager, Global Partner Marketing

Wiz

Christopher Burns

Director, Financial Services Brand & Marketing Leader

Event Agenda


Doors open, breakfast bar and coffee		9:00 am
The Art of Listening: Why Better Marketing Starts with Better Understanding	Rishikkes Pawar	9:30 am
The Signal in the Noise: What 3,000 Buyers and Marketers Told Us in 2026	Eboni Ryan	9:40 am
No Straight Lines: Reading Demand When the Funnel Is Dead	Christopher Burns Scott Whisenhunt Steve Gilbert	10:20 am
Connection Break		11:00 am
Proof It Works: A Campaign Built on Signals, Start to Finish	Ryan Shonts	11:15 am
Keynote	To be announced	11:45 am
No Mics, Just Marketers: Debriefing the Day		12:25 pm
Lunch + Happy Hour		12:45 pm

JOIN US AT

Soho House, Austin

1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704
Located inside the Music Lane development on South Congress Avenue, Soho House Austin blends creative energy with laid-back luxury—making it the perfect space for focused, high-impact conversations and a little fun, too.

Check out the space

See the vibes.

Come join us.

Space is limited to just 50 B2B marketers. Don’t miss your chance to be part of the conversation that’s shaping the future of our industry.

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FAQ

Is this event really free?

It really is! Just show up ready to learn, connect, and enjoy the day.

What should I expect?

Expect insights from industry experts, fresh findings from our global research, and plenty of opportunities to connect with fellow marketers. We’ll wrap things up with lunch and drinks.

What time should I arrive?

Doors open at 9:00 AM. We recommend arriving shortly after so you have time to grab coffee and breakfast bites before sessions begin promptly at 9:30 AM.

Is there parking?

Yes. Guests can park in the Music Lane Parking Garage, and Soho House offers discounted parking validation. Stop by the Soho House front desk to have your ticket validated.

What’s the dress code?

Smart casual. Come comfortable, confident, and ready for the day.

What should I bring?

Bring whatever helps you stay engaged and capture ideas, whether that’s a laptop, notebook, or favorite pen.

Learn.

Be Inspired.

Connect.