Mind the (Generational) Gap Dashboard
To better understand how generational shifts are influencing B2B buying in 2026, we surveyed 1,500 buyers worldwide. Explore the results using our dashboard to evaluate the responses results across the world, industries, and company sizes.
(PS - you can select multiple filters by shift + clicking the metrics you want to add).
REPORT
Mind the (generational) gap.
We surveyed 1,500 B2B buyers across the globe to unpack how different generations actually buy today, from AI habits to content preferences to what really builds trust. Here’s what we found...