The 2025 State of Demand Gen

We conducted two global studies to uncover the trends shaping demand generation:

• Dimensions of Demand Gen: to explore the perspective of B2B marketers
• B2B Buyer Beat: to explore the perspective of B2B buyers.

These reports revealed four key lessons for success in 2025 and beyond. Our webinar will dive into these findings and tackle critical questions like:

• Which strategies are redefining demand gen for long-term success?
• Which marketing strategies are the most wasteful, and how do you combat the waste?
• How can marketers and buyers achieve stronger alignment?
• What kind of data-driven insights transform demand generation?

Our VP of Marketing Eboni Ryan will discuss the best of B2B strategy and give real-world applications to the research.