The Marketer’s Dilemma: Navigating the Shifting Landscape of Brand and Demand
Striking the right balance between brand-building and demand generation is difficult. Customers are harder to reach and engage with, and access to consumer insights and stronger personalization tools doesn’t always mean your demand gen will resonate. Winning brand and demand efforts require coordination and synchronization across the marketing organization.
Watch our on-demand Tech-Talk webinar from eMarketer to uncover:
- Strategies to create standout content that engages hard-to-reach customers
- How successful brands create a happy marriage between brand-building and demand generation
- How to distribute budgets across teams to improve campaign performance and increase ROI