Digitalzone started like a lot of companies in demand gen, until CEO Rishikkes Pawar started questioning whether the old way of doing things was actually working for marketers.

The more the team listened to marketers talk about visibility, performance, and data frustrations, the clearer it became that people wanted more than leads and reports. They wanted transparency, flexibility, and partners who stayed close to the work. 

That realization sent Digitalzone in a completely different direction. Rishikkes and the Digitalzone leadership team revisit the conversations, frustrations, and big “there has to be a better way” moments that reshaped how the company approaches demand generation today.