The 2024 State of Demand Gen Dashboard

We surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry in 2024. Explore the results using our dashboard to evaluate the responses results across the world, industries, and company sizes.

(PS - you can select multiple filters by shift + clicking the metrics you want to add).


The 2024 State of Demand Gen.

This research uncovered new and emerging industry trends and helped establish some new benchmarks for 2024. Download the report for our key findings and insights.