Eliminating Guesswork from Demand Gen Marketing in 2024

Stop wasting time, spend, and energy on ineffective marketing campaigns and start driving real revenue. Join Director of Demand Gen, Drew Flowerday, where we'll show you how to leverage the power of data to interrogate goals and make smarter lead generation plans in 2024.

Key takeaways:

  • How to identify the key metrics to track and measure the success of your demand generation campaigns.
  • How to effectively use prior-year data to plan your strategy.
  • Practical approaches to identify and activate for your ideal customer profile, target audience, and ABM lists.
  • Advanced techniques for eliminating guesswork from your marketing efforts and maximizing ROI
  • How to communicate goals and budgets clearly and effectively across all teams involved in demand generation.
  • Leverage tools to appropriately measure and forecast your lead and revenue goals.