The B2B Collective
west
9 AM - 2 PM
San Francisco, CA
You’re invited to The B2B Collective West, where we’ll ignite bold conversations, challenge the status quo, and shape the future of B2B marketing and demand generation.
What is The B2B Collective?
B2B marketing is evolving—fast. What worked yesterday might not work tomorrow, and keeping up can feel like a challenge. The B2B Collective brings together the brightest minds in B2B marketing for an exclusive gathering where real conversations spark fresh insights and meaningful connections.
It’s a no-cost, open forum where experienced marketers share what’s working, what’s not, and where the industry is headed. Expect honest discussions, actionable takeaways, and a community of peers who truly get it.
The Battery San Francisco
717 Battery St, San Francisco, CA 94111
The Battery is a place where curiosity is celebrated, conversations are encouraged, and creativity thrives.
Event Agenda
| Doors open + coffee bar | 9:00 am | |
| Welcome to The B2B Collective | Rishikkes Pawar | 09:30 am |
| The Results Are In: The Reality of B2B Buying in 2026 | Eboni Ryan | 09:40 am |
| Winning in the Age of Continuous Demand | Jeff Holmes Sheridan Gaenger Maisa Fernandez | 10:20 am |
| Connection Break | 11:00 am | |
| Campaign Deep Dive | Details coming soon! | 11:20 am |
| Keynote | Details coming soon! | 11:40 am |
| No Mics, Just Marketers: Debriefing the Day | 12:20 pm | |
| Lunch | 12:50 pm |
Come join us.
We hope to see you there, where we can basically guarantee the time of your life.
Learn.
Be Inspired.
Connect.