Blog
Adapting your nurture program for the new modern millennial buyer.
With advanced nurture programs that emphasize thoughtful segmentation and value, you can establish solid connections with your customers and more...
3 reasons why intent data may not be working for you.
Intent data is a valuable tool that’s not just for capturing demand in the later stages of the buyer's journey....
Breaking down silos for better demand gen experiences.
In demand gen, silos can really hinder campaign performance. Insights necessary to make the best decisions for your campaign usually...
What’s a demand gen partner network? And why should you care?
If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve...
Digitalzone expands demand generation solution footprint in US and EMEA with new leadership.
Digitalzone, a leading B2B demand generation solutions provider, announced the expansion of its presence in key markets with the appointment...
Staying ahead in a down market with winning B2B marketing tactics.
An economic downturn will have an impact on your marketing and how you respond will determine the survival of your...
From data to insight: The power of AI in B2B marketing.
In today’s digital era, use of AI in marketing is enhancing the overall consumer experience. How can you leverage AI...
Mastering B2B lead generation: innovative and cost-effective tactics for modern businesses.
Generating sales-qualified leads is the backbone of the B2B industry, ensuring a steady pipeline of new customers for incremental growth....
7 brilliant branding concepts to implement in your marketing.
Did you know that the term “brand” has a history spanning over six centuries? Originally, the word “brand” signified “a...
