Blog

Effective lead gen – how to break through during economic uncertainty.

Navigating economic uncertainty requires a standout lead generation message. As procurement processes tighten and decision-makers become reluctant to sales outreach,...
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Meeting the expectations of the millennial B2B buyer.

Born into a digital world, Millennials don't expect anything less than super-smooth online experiences. It's not just about your content...
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How to effectively harness data and drive B2B demand generation success.

Data. The lifeblood of modern B2B demand generation. We feel its potential, its power to transform our strategies and drive...
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6 easy ways to create effective nurture campaigns.

In the ever-evolving world of digital marketing, lead nurture is a crucial strategy for transforming potential customers into loyal brand...
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Digitalzone secures prestigious spot on the Inc. 5000 list for 2023.

NEW YORK – August 15, 2023 – Digitalzone, the forefront leader in B2B demand generation solutions, is proud to announce...
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Adapting your nurture program for the new modern millennial buyer.

With advanced nurture programs that emphasize thoughtful segmentation and value, you can establish solid connections with your customers and more...
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3 reasons why intent data may not be working for you.

Intent data is a valuable tool that’s not just for capturing demand in the later stages of the buyer's journey....
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Breaking down silos for better demand gen experiences.

In demand gen, silos can really hinder campaign performance. Insights necessary to make the best decisions for your campaign usually...
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What’s a demand gen partner network? And why should you care?

If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve...
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