Blog
Digitalzone reports record business and client growth leading into 2024.
Scaling across clients, talent, and leadership, Digitalzone prepares to disrupt demand generation.
2024 demand gen marketing trends worth testing.
2024 is a groundbreaking year for marketing, and staying still is not just not an option. So take a look...
Buyers beyond BANT: Digging into data for better conversions
Born in the hallowed blue halls of IBM, the BANT framework is a solid lead qualifying approach – uncomplicated to...
How to use brand marketing optimization metrics for better demand gen campaigns.
There's a rising star in the B2B marketing arena, transforming the way businesses interact with their customers. It’s a strategy...
3 metrics to develop the perfect lead pacing for your organization in 2024.
In 2024, lead pacing success means harmonizing the distribution of leads with the capabilities of your team. Learn which metrics...
Demand gen in the age of analytics.
Demand generation is lagging as companies the world over feverishly shoehorn data analysis tools into their channel operations like an...
Unmasking the modern demand gen buyer.
As the year comes to a close and a new year of marketing goals, trends, and tools emerges, it’s wise...
Guesswork is not a strategy: four assumptions standing in the way of your B2B lead generation.
In this article we’ll dismantle four common assumptions that could be holding back your business from effectively generating high-quality leads.
Double touch lead gen dominates the highway. What happens if you go off-roading?
While double touch relies on a more selective approach, Waterfall maximizes brand awareness and credibility by reaching a broader audience.
