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Beyond Buzzwords: Demand Gen Unplugged for Financial Services

At Digitalzone, we want to put the spotlight on how marketers are moving the demand gen needle in the financial...
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Beyond Buzzwords: The Real-World of Demand Gen for IT Services

At Digitalzone, we want to put the spotlight on how marketers are moving the demand gen needle in the IT...
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What your business is missing without content syndication.

Waterfall gives you short-term wins and long-term investments in your buyers - whether they are active buyers, active learners, or...
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Waterfall content syndication’s impact on B2B sales.

Waterfall is a turnkey solution that first understands your audience through extensive research, then engages them with tailor-made content and...
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The secret to revolutionizing B2B lead gen: a proprietary database.

Leveraging a demand gen partner’s proprietary database enables you to specifically and uniquely target companies, prospects, and groups. 
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2024 demand gen marketing trends worth testing.

2024 is a groundbreaking year for marketing, and staying still is not just not an option. So take a look...
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Buyers beyond BANT: Digging into data for better conversions

Born in the hallowed blue halls of IBM, the BANT framework is a solid lead qualifying approach – uncomplicated to...
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3 metrics to develop the perfect lead pacing for your organization in 2024.

In 2024, lead pacing success means harmonizing the distribution of leads with the capabilities of your team. Learn which metrics...
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