Inbound marketers know that the days of purchasing a list of leads and targeting those leads with marketing emails, are over. In fact, they rarely work, in this age of sapm.
Opt-in is the best way to go now. That being said, building an opt-in database with zero foundation can be a difficult, and time-consuming task for a team or organization.
In that respect, the digital landscape is similar to the primal one.
- First come first serve
- Do or die
- Adapt and overcome