Blog
The AI Buyer Profile
We’re breaking down the full profile of today’s AI buyer and researcher, uncovering key insights around roles, industries, company size,...
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As...
How Gen-Z is redefining the future of B2B transactions
Discover how Gen-Z is reshaping B2B buying with a digital-first mindset. Learn key strategies to engage this new generation of...
The Buyers Journey is No Longer Linear: Here’s How Marketers Should Adapt
The buyer’s journey is anything but linear. For marketers, that means it's time to rethink how they engage with potential customers.
A simple guide to the Digitalzone Data Cloud
The Digitalzone Data Cloud brings together diverse data sources to provide you with the most accurate, relevant, and actionable insights....
Is account-intent data enough? The case for contact-level intent.
Can account-level data truly unlock your full potential? While account-level intent data provides a strong foundation, it’s becoming clear that...
4 ways Journey Reporting helps qualify leads better
Unlock the power of journey reporting with Programmatic Nurture™ to qualify leads more effectively and drive better marketing results. Tailor...
Examining What Drives B2B Buyers to Make a Tech Purchase
Explore key insights into B2B tech buyer behavior, revealing trends in decision-making processes.
The Journey Pixel is uncovering anonymous marketing touchpoints
Unlock full visibility into your customer’s journey with the Journey Pixel. Track every interaction across channels, uncover hidden intent, and...
