Blog
Digitally native, socially driven: selling to the millennial B2B buyer
The B2B landscape is shifting, and Millennials are at the helm of a revolution. Born in the sweet spot between...
Solving B2B marketing pain points at every level
At The B2B Collective West, we invited a panel of experts to share how they’re tackling pain points, from strategy...
Boomerang Effect: What Keeps Boomers Coming Back
Boomers are one of the most impactful segments in the professional world generation, born between 1946 and 1964. Boomers hold...
The AI Buyer Profile
We’re breaking down the full profile of today’s AI buyer and researcher, uncovering key insights around roles, industries, company size,...
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As...
How Gen-Z is redefining the future of B2B transactions
Discover how Gen-Z is reshaping B2B buying with a digital-first mindset. Learn key strategies to engage this new generation of...
The Buyers Journey is No Longer Linear: Here’s How Marketers Should Adapt
The buyer’s journey is anything but linear. For marketers, that means it's time to rethink how they engage with potential customers.
A simple guide to the Digitalzone Data Cloud
The Digitalzone Data Cloud brings together diverse data sources to provide you with the most accurate, relevant, and actionable insights....
Is account-intent data enough? The case for contact-level intent.
Can account-level data truly unlock your full potential? While account-level intent data provides a strong foundation, it’s becoming clear that...
