Blog
From marketing to meaningful change: a deep dive into business transformation with Marta Topornicka.
At The B2B Collective London, Marta Topornicka (Director of Transformation at Bright Horizons UK) shared an inspiring story of evolution—from...
AI revolution: why marketers must lead the transformation charge
The buzz around AI is deafening. Every conference, every boardroom, every article seems saturated with it. But at The B2B...
Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads....
Join the AI conversation: everything you need to know.
If you want to be in the AI game—truly in it—you can’t afford to be on the sidelines of these...
Digitally native, socially driven: selling to the millennial B2B buyer
The B2B landscape is shifting, and Millennials are at the helm of a revolution. Born in the sweet spot between...
Solving B2B marketing pain points at every level
At The B2B Collective West, we invited a panel of experts to share how they’re tackling pain points, from strategy...
Boomerang Effect: What Keeps Boomers Coming Back
Boomers are one of the most impactful segments in the professional world generation, born between 1946 and 1964. Boomers hold...
The AI Buyer Profile
We’re breaking down the full profile of today’s AI buyer and researcher, uncovering key insights around roles, industries, company size,...
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As...
