Staples Built a Button for What Not to Do
Somewhere in Staples’ new ad campaign, a store employee slides a roll of toilet paper under a bathroom stall door because the restroom ran out mid-shift, and a sign meant to read “Shirts” gets printed as something considerably ruder instead. These are the Hard moments. Then a Staples delivery person appears, soap gets restocked before…
Read MoreOne Joke, Two Years, One Newly Public Company
Danny DeVito has a jacked arm now, and it is the NFL’s fault, or Jersey Mike’s fault, depending on which year of the joke you are watching. In the brand’s newest spot, DeVito’s arm swells from years of lifting stacked subs until he is drafted as a quarterback, sidelining his real rival, actual Super Bowl-winning…
Read MoreA Brand Character Is a Recall Machine
A plumber stands at a counter with paperwork he needs shredded and quotes he needs printed. A portal opens beside him, and a woman in a blue polo shirt and black pants steps through to handle it. That is one of the first 30-second spots for Blu, and the choice worth noticing is that the…
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