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The Idea Suite
Myles MaddenGrowth Director @ OM Performance Marketers

Myles Madden

Growth Director @ OM Performance Marketers

Marketing success should not be completely gauged by revenue, but by legitimate indicators of revenue. . There are areas that marketing simply can't impact. For instance, if the sales team or product isn't strong. If marketing was the only answer, then marketing would be the only department...
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Nick BennettDirector of ABM & Community @ Alyce

Nick Bennett

Director of ABM & Community @ Alyce

My approach to account-based marketing is really a surround-sound approach. We have 4 pillars, Know Alyce, Learn from Alyce, Feel Alyce, and Meet Alyce...
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Dan MianMarketing Manager @ BT

Dan Mian

Marketing Manager @ BT

People want to feel an emotional connection with the brands they buy from. If they feel a sense of community with your brand, they’ll be more likely to...
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Pete LorencoSr Director, Demand Generation @ Alyce

Pete Lorenco

Sr Director, Demand Generation @ Alyce

My preference is for the internal team to scope and create all content based on customer insights. Commonly though, the internal team will scope and outline a piece...
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Catherine QuiambaoHead of Marketing at Eaton Square

Catherine Quiambao

Head of Marketing at Eaton Square

Given the uncertainties in the past 18 months, we experienced a lot of shifting in our niche (financial services). What helps is to stay on top of what’s happening in the industry. Evolving trends...
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Filippo PirasHead of Growth @ SHIELD

Filippo Piras

Head of Growth @ SHIELD

I don’t think demonstrating marketing’s value is hard. I believe right marketing takes time, at least a year, and not many businesses are willing with...
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