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The Complete Guide To Build, Grow, and Nurture An Email List To Lift Revenues

The Complete Guide To Build

In this article we learn about the importance of building an email list for B2B firms.

Specifically, we shall learn why it’s important to build a list, how to go about building a list, how to nurture and grow the list, and finally how to measure the performance of the list using KPIs.

#1. What Is An Email List?

Think of a list of email addresses of prospects and customers collected by various means over time.

Think of an audience who have willingly given you this information [opt-in, permissions to email] in exchange for something of value.

You now have an email list.

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