In this article we learn about the importance of building an email list for B2B firms.
Specifically, we shall learn why it’s important to build a list, how to go about building a list, how to nurture and grow the list, and finally how to measure the performance of the list using KPIs.
#1. What Is An Email List?
Think of a list of email addresses of prospects and customers collected by various means over time.
Think of an audience who have willingly given you this information [opt-in, permissions to email] in exchange for something of value.
You now have an email list.