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The Ultimate Guide To Engage More Customers With Journey Mapping

The customer journey recognizes decision-making.  Customers usually stray off the paved path, down unanticipated back roads, and revisit possibilities before making a final decision.  The marketer’s role then, is to understand this process and guide prospects who stray off the path.  The customer journey is divided into specific phases.  If you’re wondering how to create… Continue reading The Ultimate Guide To Engage More Customers With Journey Mapping