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How To Lift Your Conversions By 70% With B2B Buyer Personas

Buyer personas, or customer avatars, are a critical component of your B2B marketing toolkit. “Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. Defining markets based on demographics—data such as a person’s age, income, marital status, and education—is the legacy of 60 years of selling to the… Continue reading How To Lift Your Conversions By 70% With B2B Buyer Personas