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Next Generation ABM Strategy: Moving Beyond the Account to Individual Stakeholders For Sharper Conversions

Next Generation ABM Strategy

The origins of account-based marketing can be traced back to the 1990s, when B2B and B2C organizations began to see the need for targeted marketing.

Businesses understood that buyers preferred a customized purchasing experience and hence Account-based marketing was created to service their needs.

However, with new tools and emerging technology, marketing is much more intricate and channeled now. Advertising is the everlasting motto for tailored marketing today.

But this wasn’t always the case.

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