Blog
What the future of demand gen looks like in 2025
Curious about what's next in B2B marketing for the upcoming year? Us too! That’s why we brought together some of...
How to Optimize Cloud Purchasing for the Modern B2B Buyer
Uncover data on what B2B buyers want in cloud products, including insights into their behavior, trends, and brand recognition needs.
Why brand advocates should be a part of your B2B marketing strategy
Brand advocates are the heart and soul of connecting companies with their audiences. They live and breathe the brand’s values,...
Leads, Laugh, Learn: Angelika Karasinska-Marlow’s B2B Demand Generation Insights
Check out this 2-part video recap from our Leads, Laugh, Learn series featuring Angelika Karasinska-Marlow from Box, who shares her...
Spotlight on Gen X B2B buyers and their eclectic preferences
Picture this: a generation that effortlessly connects the dots between an analog past and a digital future. Gen X, often...
Unpacking the SaaS Purchasing Process of B2B Buyers
In this blog post, we delve into SaaS buyer-specific insights revealed in The 2024 B2B Buyer Beat Dashboard, which gathers...
Decoding the real timeline of B2B buying decisions
Explore the current dynamics of B2B buyer timelines and dive into how long purchase decisions actually take, the biggest timing...
Leads, Laugh, Learn: James Gill’s Perspectives on B2B Marketing
Check out this 2-part video recap from our Leads, Laugh, Learn series featuring James Gill, who shares his B2B marketing...
Leads, Laugh, Learn: Janice Tong-Davies’ B2B Marketing Insights
Watch our video recap from our Leads, Laugh, Learn series featuring Janice Tong-Davies, Product Marketing Manager at Ripple.
