Why does every B2B brand video feel the same?
You’re probably feeling it too, so many B2B brand videos are feeling super interchangeable right now. It’s not that teams don’t have stories to tell. It’s not a budget issue and it’s not even because every company is doing the same thing. A recent Reddit post from a creative director summed it up perfectly: after reviewing dozens of B2B brand videos, everything started to blur together. The…
Read MoreAdobe and OpenAI team up to bring conversational AI to performance marketing
Adobe has announced an integration between Adobe GenStudio and ChatGPT, giving marketers a way to create, manage, and activate ad campaigns through AI workflows. The move is designed to simplify how brands build campaign creatives and get them live across digital channels faster than traditional production styles allow. What the integration actually does. With the new integration, marketers can…
Read MoreMeta opens its AI business assistant to all advertisers globally
Meta has opened its AI business assistant to all advertisers and agencies worldwide, making the tool available across the Meta Business Suite, Ads Manager, and Business Support Home. The assistant uses AI to surface campaign recommendations, troubleshoot common issues, and help businesses improve performance without requiring manual intervention at every step. This update signals how…
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