Adobe and OpenAI team up to bring conversational AI to performance marketing

Adobe has announced an integration between Adobe GenStudio and ChatGPT, giving marketers a way to create, manage, and activate ad campaigns through AI workflows. The move is designed to simplify how brands build campaign creatives and get them live across digital channels faster than traditional production styles allow.  What the integration actually does. With the new integration, marketers can…

Read More

Meta opens its AI business assistant to all advertisers globally

Meta has opened its AI business assistant to all advertisers and agencies worldwide, making the tool available across the Meta Business Suite, Ads Manager, and Business Support Home. The assistant uses AI to surface campaign recommendations, troubleshoot common issues, and help businesses improve performance without requiring manual intervention at every step.   This update signals how…

Read More