What does it take to build strong alignment between sales and marketing while keeping pace with more sophisticated buyers? Valerie Leary shares how teams can stay connected through shared goals, clear communication, and hands-on collaboration, while reinforcing trust through transparency, consistency, and follow-through. She also highlights the shift in buyer expectations, emphasizing the need to…

What does it take to move beyond transactional marketing in B2B? Cinda Amyx explores how marketers can create more meaningful connections by focusing on the people behind the accounts—not just the metrics. From why so many demand gen programs still feel impersonal to how taking a long-term view can drive stronger ROI, she challenges teams…

What does it really mean to demand better? Glenn Landauer breaks down the biggest shifts in modern marketing, from moving beyond lead gen to building customer-first strategies and creating demand for what’s next. A smarter way to think about where marketing is headed.