B2B marketing is often fixated on short term demand gen wins (and we love wins!) but sometimes, this focus comes at the expense of setting long term brand goals. In an ideal world, the sweet spot is somewhere in the middle – delivering campaigns that create a process of sustainable ROI. 

Our panel of marketing experts give their hot take on the following questions:

• What B2B channels are you doubling down on in 2025?
• How are you evolving your ABM strategy this year?
• How is your strategy connecting brand to demand?
• How are you making sure marketing and sales are aligned?