The B2B Collective
west
9 AM - 2 PM
San Francisco, CA
You’re invited to The B2B Collective West, where we’ll ignite bold conversations, challenge the status quo, and shape the future of B2B marketing and demand generation.
What is The B2B Collective?
B2B marketing is evolving—fast. What worked yesterday might not work tomorrow, and keeping up can feel like a challenge. The B2B Collective brings together the brightest minds in B2B marketing for an exclusive gathering where real conversations spark fresh insights and meaningful connections.
It’s a no-cost, open forum where experienced marketers share what’s working, what’s not, and where the industry is headed. Expect honest discussions, actionable takeaways, and a community of peers who truly get it.
The Battery San Francisco
717 Battery St, San Francisco, CA 94111
The Battery is a place where curiosity is celebrated, conversations are encouraged, and creativity thrives.
Event Agenda
| Doors open + coffee bar | 9:00 am | |
| Welcome to The B2B Collective | Rishikkes Pawar | 09:30 am |
| The Results Are In: The Reality of B2B Buying in 2026 | Eboni Ryan | 09:40 am |
| Winning in the Age of Continuous Demand | Jeff Holmes Sheridan Gaenger Maisa Fernandez | 10:15 am |
| Connection Break | 10:55 am | |
| The Reality Gap in AI-Driven Marketing | David Neal | 11:15 am |
| The Trust Crisis at the Center of AI | Renny Hwang | 11:40 am |
| No Mics, Just Marketers: Debriefing the Day | 12:20 pm | |
| Lunch | 12:50 pm |
Event Speakers
No fluff, just real talk with fellow marketers navigating the same challenges you are.
Renny Hwang
OpenAI
The Trust Crisis at the Center of AI
Rishikkes Pawar
Digitalzone
Welcome to The B2B Collective
Maisa Fernandez
Palo Alto Networks
Winning in the Age of Continuous Demand
Jeff Holmes
3marketeers Advertising
Winning in the Age of Continuous Demand
Sheridan Gaenger
Salesforce
Winning in the Age of Continuous Demand
David Neal
Just Global
The Reality Gap in AI-Driven Marketing
Eboni Ryan
Digitalzone
The Reality of B2B Buying
Come join us.
We hope to see you there, where we can basically guarantee the time of your life.
Learn.
Be Inspired.
Connect.