The people who killed the form are coming for the rest of your funnel.
In 2017, a company called Drift told B2B marketers to do something uncomfortable: kill the lead form, stop gating content, stop making buyers wait, and let them talk to you in real time or lose them. Drift hit a billion-dollar valuation by 2021, put conversational marketing on 150,000 websites, and sold to Vista Equity Partners for $1.2…
Read MoreLinkedIn is grading your posts now.
LinkedIn has added a reporting option that lets users flag a post as AI slop, available from the three-dot menu on any post in the feed. Chief Product Officer Hari Srinivasan announced it on Thursday, July 30, alongside a set of upgraded classifiers built to identify machine-written and low-quality content. Flagged material will appear less often…
Read MoreWhy AI search skips content that says what everyone already says.
Something quietly strange is happening in search. The page ranking first on Google may never appear in ChatGPT’s answer. Your carefully optimized guide, the one built around the right keywords, may simply not exist to the model your buyers now ask first. None of this is a glitch. It is the design. What happens when…
Read MoreAI gets the keyboard, loses the microphone.
Two platform announcements landed within weeks of each other this summer, and at first glance they point in opposite directions. On July 1, LinkedIn switched on five AI tools inside Campaign Manager. Marketers can now feed the system a URL and campaign goals to generate ad copy, build a brand kit the AI references for future…
Read MoreHubSpot just bought the answer to B2B’s oldest blind spot
HubSpot has acquired Warmly, the AI platform best known for identifying anonymous website visitors at the individual level and engaging them automatically. The deal was announced this week, and financial terms were not disclosed. Warmly’s technology will be embedded directly into HubSpot’s CRM. To understand why this matters, start with the gap it closes. HubSpot’s…
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