HubSpot just bought the answer to B2B’s oldest blind spot

HubSpot has acquired Warmly, the AI platform best known for identifying anonymous website visitors at the individual level and engaging them automatically. The deal was announced this week, and financial terms were not disclosed. Warmly’s technology will be embedded directly into HubSpot’s CRM.  To understand why this matters, start with the gap it closes. HubSpot’s…

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