Account-Based Marketing

Problem and Solution

If you're in the business of selling to businesses, you probably already know that there's no one-size-fits-all approach. Even if you sell a product or service that is used by everyone from large corporations to tiny startups, your potential customer base is still likely made up of dozens or even hundreds of individual companies. And each of these customers has its own unique needs and preferences.
So how do you make sure your sales team is focused on the right people? How do you ensure that every customer gets the attention they deserve?
The answer: Account-Based Marketing (ABM).

What Is Account-Based Marketing?

Account-Based Marketing or ABM as most marketers like to call it is one of the best ways to engage and close deals faster. It is a method for identifying your ideal prospects based on their company's size, industry, and other factors, then targeting them with personalized messaging that resonates with their specific goals and challenges. It helps businesses like yours tailor their marketing efforts to reach exactly the right people at just the right time—saving time and money while increasing sales!
By focusing resources on specific target groups with customized campaigns, ABM helps improve engagement and thus increase conversions. It is a strategic approach, and it requires careful thought and planning. We call it "Marketing 3.0" because it's the third generation of marketing: It's a combination of people, processes, and technology that allows you to engage with your prospects and clients in new ways, and generate more leads.

Our Process

Our Process
  • Targeting Accounts: We will help you to use the best technology to target accounts that are worth your time and will result in the highest ROI. We will give priority to accounts that are more relevant to you in terms of profitability, engagement, high yield, product fit, quick wins, territory, and even competitors.
  • Managing Targeted Accounts: With our knowledge of the science and art of ABM, we will organize your targeted accounts into tiers based on the strength of the opportunity. We will manage accounts that meet your clear Ideal Customer Profile (ICP) criteria and those most likely to engage and convert. This gives you the ability to centralize account management.
  • Engaging Across Multiple Channels: We will design and execute personalized marketing campaigns across each of your marketing channels. In addition to creating content that your target accounts will engage with, we will utilize top-of-the-line software to offer a platform that weaves each channel together, enabling you to deliver informed and comprehensive campaigns across multiple channels.
  • Measurement & Optimization: We will offer you measurable strategies that will enable you to measure the success of your campaign and improve it with time. We will support the development of dashboards for your accounts, programs, and targets, as well as provide revenue-based account analytics in one place.

Account-Based Marketing Statistics

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Why You Should Use ABM

  • It is more effective than traditional marketing methods because it targets people who are already looking for what you offer.
  • It helps you reach more decision-makers at once, which can be useful if you're trying to make an impression on several large companies at once.
  • You can get better leads for future sales opportunities by building trust with these key accounts over time.
  • You can build a relationship with each account before you even start selling.
  • You can provide more value to your prospects and customers than ever before, which will make them more likely to buy from you in the future.
  • You'll be able to save money on sales and marketing costs because you're targeting only the most qualified leads for your products or services.

Why We Should Help You

Account-Based Marketing doesn't have to be a mystery. We know it can be daunting to dive into. That's why we're here to help! We'll work closely with you to fully understand your business and your goals, then work with you to develop an ABM strategy that meets your needs and helps you achieve your goals. We use data and technology to help you drive more revenue by transforming the way you approach your target accounts.
Our technique is designed to help you succeed at ABM without the risk of starting over from scratch. We at Digitalzone use continuously evolving AI-powered tools that help integrate marketing and sales data to create well-synchronized target groups. They will then be engaged in active dialogue with unparalleled precision to deliver more than just promotional content. We will work alongside your team to interpret and apply ABM insights across all your data sources, including web, email, and sales operations tools. We will help you measure and report on results to show how your efforts are driving revenue, and identify areas for improvement as you go. We understand that account-based marketing isn't for the faint of heart, so we will walk you through the process of account-based marketing so that your business can be transformed.
We believe your marketing should be as unique as your business—that's why our ABM strategies are tailored to each of our client's needs and goals. We get to know you and your business so that we can provide the most effective solutions to help you grow. No matter where you are in your business journey, we'll help you craft a marketing strategy that will take you where you want to go. Whether you're just starting, or looking for an agency partner to help take your established business to the next level, we're here for you!
If you are interested in talking to us about how you can achieve greater value for your business, reach out to us today.
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