99% match 2026 13+ 1 Season
B2B marketing has a lot of rules. Some of them are overdue for retirement. Unlearning is a nine-part series where marketers challenge the assumptions, habits, and “best practices” that no longer match how buyers actually behave.
Starring: Caspar Eliot, Benjamin Samuels, Eboni Ryan
Genre: Documentary
99% match 2026 13+ 1 Season
B2B marketing has a lot of rules. Some of them are overdue for retirement. Unlearning is a nine-part series where marketers challenge the assumptions, habits, and “best practices” that no longer match how buyers actually behave.
Starring: Caspar Eliot, Benjamin Samuels, Eboni Ryan
Genre: Documentary
Episode 4: AI Won’t Save Bad Marketing Script
As AI becomes table stakes, marketers are being forced to rethink what actually drives advantage. From sixty-thousand-agent rollouts that went nowhere to boardrooms chasing cost savings instead of transformation, this episode explores why access to AI isn’t the same as using it well. The real differentiator isn’t the tooling, it’s the quality of the data behind it, how deeply teams understand buyer behavior, and whether AI is reimagining processes from scratch or just automating broken ones.
