Digitalzone presents
The B2B Collective
London
12 PM - 5 PM
London, UK
You’re invited to The B2B Collective London, where we’ll ignite bold conversations, challenge the status quo, and shape the future of B2B marketing and demand generation.
What is The B2B Collective?
B2B marketing is evolving—fast. What worked yesterday might not work tomorrow, and keeping up can feel like a challenge. The B2B Collective brings together the brightest minds in B2B marketing for an exclusive gathering where real conversations spark fresh insights and meaningful connections.
It’s a no-cost, open forum where experienced marketers share what’s working, what’s not, and where the industry is headed. Expect honest discussions, actionable takeaways, and a community of peers who truly get it.
Event Speakers
No fluff, just real talk with fellow marketers navigating the same challenges you are.
Sarah Baker
Bank of London
Brand vs. Demand Is The Wrong Debate
Rishikkes Pawar
Digitalzone
Welcome to The B2B Collective
Norbert Lorand
FIS
Campaign Deep Dive
Alexandra Homer
Palo Alto Networks
Brand vs. Demand Is The Wrong Debate
Fiona Linehan
ThreatDown
Brand vs. Demand Is The Wrong Debate
Eboni Ryan
Digitalzone
The Reality of B2B Buying
Tarjinder Ruthu
FIS
Campaign Deep Dive
The Groucho Club
45 Dean St, London W1D 4QB, United Kingdom
The Groucho Club is a world-renowned private members club in the heart of Soho, London. Established in 1985, it remains a bastion and refuge for those in the arts, literature, and media folk in the bohemian heart of London’s West End.
Event Agenda
| Doors open | 12:00 pm | |
| Welcome to The B2B Collective | Rishikkes Pawar | 12:30 pm |
| The Results Are In: The Reality of B2B Buying in 2026 | Eboni Ryan | 12:40 pm |
| Brand vs. Demand Is The Wrong Debate | Fiona Linehan Sarah Baker Alexandra Homer | 1:15 pm |
| Connection Break | 1:55 pm | |
| Campaign Deep Dive | Norbert Lorand Tarjinder Ruthu | 2:15 pm |
| Keynote | To be announced | 2:40 pm |
| No Mics, Just Marketers: Debriefing the Day | 3:20 pm | |
| Happy hour | 3:50 pm |
Come join us.
We hope to see you there, where we can basically guarantee the time of your life.
Learn.
Be Inspired.
Connect.