The 2025 Dimensions of Demand Gen Dashboard
We surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry in 2025. Explore the results using our dashboard to evaluate the responses results across the world, industries, and company sizes.
(PS - you can select multiple filters by shift + clicking the metrics you want to add).
REPORT
The 2025 State of Demand Gen.
We're keeping our finger on the pulse of the demand gen industry - for the second year in a row, we surveyed 1,500 marketers and uncovered new and emerging industry trends, helping establish some new benchmarks for 2025. Download the report for our key findings and insights.