B2B buying in a new era. Dimensions of Demand Gen 2026: Buyer Report.
We conducted our yearly market research with 1,500 B2B buyers from every corner of the globe to get the latest answers on buyer behavior. Here’s what they said...
Demand gen keeps changing fast.
Here’s where B2B buyers really are.
We're going straight to the source. Last year’s market survey revealed some surprising truths, and this year is no different.
This report takes a look at B2B buying in a new light, exploring topics like:
- Where personal life ends and work begins
- Algorithms and their role in the buying journey
- Content preferences that aren’t what you’d expect
And more.
A peek inside of the report.
%
of buyers engage with business content multiple times per week—often outside traditional work hours.
%
of buyers already use AI tools to summarize, compare, or evaluate vendors.
#
content format preference during work hours is long-form video.
%
of VPs would stop engaging with buyers who serve irrelevant content, immediately.
Click. Connect. Convert
What happens after the click?
We'll show you.
With Programmatic Nurture™, you can follow every step your leads take-from the first impression to that final form fill. it's full funnel visibility, minus the guesswork.