The AI Buyer Files A report series on the AI buyer: who they are, what they want, and how to stand out.
As the saying goes, "change is the only constant," and as the world races forward, one thing’s for certain—AI isn’t just the future, it’s now.
This two-part report series uncovers the truth on everything you need to know about the AI buyer. We break down what’s hype, what’s real, and how you can adapt your strategy to stay ahead.
Who is the AI buyer?
Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things.
Built with insights from the Digitalzone Data Cloud (powered by a seriously smart ID graph), our family of Editorial Brands, and 2 global surveys, this report answers one important question: Who is the AI buyer?
Coming soon.
From diving into what AI buyers want to the conversations you need to be a part of to even be a player, we’ve got more AI buyer insights coming soon.
What do AI Buyers want?
05.21.25
Meet our in-house experts.
Sonjoy Ganguly
Danielle Brancazio
Sreevardhana Reddy
Kassidy Svenson
Reach the AI buyer with Contact-level Precision Targeting. Individual precision is possible with Programmatic Nurture™
We know that the AI buyer’s baseline is vastly different across departments and roles. To reach them effectively, you need targeting that goes beyond a company name. Programmatic Nurture™ ensures your message hits the right person, with the right nuance, at the right time.
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Join the AI conversation.
Meet the AI buyers where they’re at.
The modern AI buyer is creating their own funnel, and our global editorial brands are right there with them. Our editors craft articles that resonate across buying committees, and we’re delivering contact-level insights on exactly who’s engaging, so you can reach the right individual with confidence.
