Collective Perspectives

The Architecture Behind the Handshake: What 15 Years in Partner Marketing Taught Me

Mo'Shai Gibbs | August 21, 2026
There’s a version of this article where I could walk you through the frameworks, the funnel metrics, the attribution models....
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Agencies Aren’t Vendors, They’re an Extension of Your Team

Sarah Baker | August 19, 2026
After fifteen years agency side, I made the jump to client side just over a year ago and I’ve noticed...
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Bridging the gap between sales and marketing: how lead alerts can transform your conversion rates.

Eboni Ryan | May 15, 2026
Imagine this: your marketing team has worked hard to craft engaging content, attract the right audience, and generate high-quality leads....
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Rewiring strategy with AI: how Anna Harris is reshaping B2B at the core.

Anna Harris | May 15, 2026
At The B2B Collective in London, three forward-thinking marketing leaders shared how their teams are rewriting the B2B playbook. Alex...
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Unlocking sustainable ROI in B2B marketing: key insights from industry leaders

Eboni Ryan | May 15, 2026
Curious about how to achieve sustainable ROI in B2B marketing? We are too! That’s why we gathered some of the...
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The power of true sales and marketing alignment

Valerie Leary | May 15, 2026
By Valerie Leary, Head of Marketing, Giftogram When people ask me what I do, I usually say I sit at...
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Beyond the MQL: why human connection still wins in B2B

Cinda Amyx | May 15, 2026
By Cinda Amyx, Cloud ERP & CFO Software Partner Marketing Lead, SAP  Most marketers agree that buyers want to feel...
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