Reports

We asked 1,500 B2B marketers around the world what’s really working—and what’s not. No buzzwords. No sugarcoating. Just honest insights straight from the field.

This two-part report series uncovers the truth on everything you need to know about the AI buyer. We break down what’s hype, what’s real, and how you can adapt your strategy to stay ahead.

1,500 B2B Marketers + 1,500 B2B Buyers = a whole lot of data. Our latest report breaks down behaviors that drive the demand gen industry today, and how it impacts the future.

As the years keep coming, the slices of the workplace demographic keep shifting and it’s making a tangible impact. Backed by data from a global survey we conducted of over 1,500 B2B buyers, this report digs deep into generational differences and how they impact marketers.

We tapped into the minds of 1,500 B2B decision-makers to create a report and dashboard that uncover what compels buyers in 2024.

In the report, we uncover some major challenges and trends, identify specific pitfalls with B2B lead nurture, and provide insights that can help you immediately improve your own programs.

Digitalzone surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry.