Thought Leadership

What a Marketer Wants

Ever wonder what keeps a B2B marketer up at night? Or what trends are really sticking out? We did too....
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Reframing Demand Gen Report

1,500 B2B Marketers + 1,500 B2B Buyers = a whole lot of data. Our latest report breaks down behaviors that...
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The Age of Opportunity Dashboard

Dive into the generational data from our survey of 1,500 B2B decision-makers to identify how your buyers are behaving in...
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The Age of Opportunity Report

As the years keep coming, the slices of the workplace demographic keep shifting and it’s making a tangible impact. Backed...
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The B2B Buyer Beat Dashboard

Dive into the data from our survey of 1,500 B2B decision-makers to identify how your buyers are behaving in 2024.
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B2B Buyer Beat: The 2024 Trends & Insights Report

We tapped into the minds of 1,500 B2B decision-makers to create a report and dashboard that uncover what compels buyers...
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