Demand Research
We provide sales research and outbound appointments
What is Demand Research?
Not only does marketing automation makes life easier for your marketing team, but it also allows you to achieve more with fewer resources. And, it helps you create a better customer experience. Everyone’s using marketing automation these days. If you want to keep up with your competition, it’s imperative that you take advantage of marketing automation solutions.
01
Bottom-Funnel Leads
Prior to campaign launch we will meet with the marketer to dial in specific questions to ask their target prospect via telemarketing efforts. This will be a full survey of questions that will enable sales teams to speak to specific topics that are pertinent to the potential buyer.
After we define all the questions in the survey, we will launch the campaign toward prospects within the marketer’s desired target persona. We will record all the calls and include that in the delivery at the conclusion of the campaign.
02
Market Research Report
In addition to the lead delivery file and the call recordings we will compile the results in a market research report that we will present to the marketer at the conclusion of the campaign. This will enable the marketer to extrapolate important data points to optimize future campaigns and content.
03
Data Driven Content Piece
Lastly, we will create a piece of content for the marketer to leverage in the future. Whether it’s an infographic, whitepaper, or an eBook, the marketer will have a thought leadership asset driven by real world insights from their target persona.
01
Bottom-Funnel Leads
Prior to campaign launch we will meet with the marketer to dial in specific questions to ask their target prospect via telemarketing efforts. This will be a full survey of questions that will enable sales teams to speak to specific topics that are pertinent to the potential buyer.
After we define all the questions in the survey, we will launch the campaign toward prospects within the marketer’s desired target persona. We will record all the calls and include that in the delivery at the conclusion of the campaign.
02
Market Research Report
In addition to the lead delivery file and the call recordings we will compile the results in a market research report that we will present to the marketer at the conclusion of the campaign. This will enable the marketer to extrapolate important data points to optimize future campaigns and content.
03
Data Driven Content Piece
Lastly, we will create a piece of content for the marketer to leverage in the future. Whether it’s an infographic, whitepaper, or an eBook, the marketer will have a thought leadership asset driven by real world insights from their target persona.
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