ABM 101: Foundations of Account-Based Marketing Course

ABM 101 Foundations of Account-Based Marketing Course

ABM isn't just a buzzword—it's a transformative strategy that aligns sales and marketing to focus on high-value target accounts, effectively pinpointing prospects most likely to convert.

In this free online course, you will learn how to implement an effective ABM strategy swiftly and efficiently without straining your budget or time. This course is perfect for B2B marketing newbies, organizations that have not yet adopted ABM, and seasoned professionals looking to build their knowledge and upskill.

By the end of this course, you will be able to:

  • Grasp the foundational concepts of ABM and how it works.
  • Discover how ABM transforms lead generation and customer acquisition.
  • Master choosing target accounts and effectively reaching them.
  • Craft your own customized ABM strategy tailored to your business goals.
  • Identify the most effective ways to measure ABM success for ABM.

Course Details

  • Easy 4-Part Structure: This course is divided into four video segments for streamlined and effective learning.
  • Quick Completion Time: The course can be completed in just a few hours, which is ideal for busy professionals.
  • Test Your Knowledge: This course features post-lesson quizzes to reinforce your understanding and master key concepts.
  • Free & Flexible Learning: Access cutting-edge insights on a trending topic at no cost and learn at your own pace.

We are thrilled to be a part of your ABM learning experience and can’t wait to inspire the incredible strategies and leads you'll generate! Join us and revolutionize your approach to B2B marketing today.

Course Information